{"title":"Halfway Point","description":"\u003cp style=\"text-align: center;\"\u003eMEET JAY.\u003cbr\u003eCreative Director \u0026amp; Founder, Halfway Point\u003cbr\u003eFounded in 2024, Halfway Point is the vision of Jay Pariel - a study in\u003cbr\u003eprogression, restraint, and controlled identity. His direction is\u003cbr\u003edeliberate, architectural, and forward-thinking, building a world that\u003cbr\u003eevolves rather than reacts.\u003cbr\u003ePariel designs with intention. Every collection refines the last. Under\u003cbr\u003ehis leadership, Halfway Point is not chasing moments - it is shaping\u003cbr\u003ewhat comes next.\u003c\/p\u003e","products":[{"product_id":"halfway-point-leather-cedes-racer-hat","title":"Halfway Point LEATHER CEDES RACER HAT","description":"\u003cp\u003eAn ode to speed, status, and self-destruction. Black distressed leather.\u003c\/p\u003e\n\u003cp\u003eEmbroidered with the Halfway motto in French: \"Le Point à Mi-Chemin\" — the point halfway between control and chaos.\u003c\/p\u003e\n\u003cp\u003eHalfway Point Leather Racer Hat — Distressed Ivory or Black Premium distressed leather racer hat inspired by speed culture and luxury aesthetics. Features hand-embroidered French motto \"Le Point à Mi-Chemin\" (the halfway point between control and chaos), capturing the brand's bold philosophy. Crafted from genuine leather with intentional distressing for an editorial, lived-in look. Available in classic Ivory and Black. Perfect for collectors seeking statement pieces that blend heritage racing style with contemporary luxury fashion. Elevate your wardrobe with this limited-edition accessory that speaks to those who appreciate premium craftsmanship and distinctive design.\u003c\/p\u003e","brand":"Halfway Point","offers":[{"title":"Black","offer_id":52193699725624,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9182\/6488\/files\/IMG_9316.jpg?v=1777600616"},{"product_id":"halfway-point-degenerate-sweatpants-faded-black","title":"Halfway Point DEGENERATE SWEATPANTS - FADED BLACK","description":"\u003cp\u003eOversized sweatpants featuring bold vertical Degenerate typography and distressed faded black wash. Heavy-weight fleece construction delivers comfort and durability with an intentionally broken-in aesthetic. Versatile design works seamlessly with matching hoodies or as a standalone statement piece. Premium casual wear for elevated streetwear styling.\u003c\/p\u003e","brand":"Halfway Point","offers":[{"title":"S","offer_id":52242130895160,"sku":null,"price":350.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52242130927928,"sku":null,"price":350.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":52242130960696,"sku":null,"price":350.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52242130993464,"sku":null,"price":350.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":52242131026232,"sku":null,"price":350.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9182\/6488\/files\/IMG_9368.jpg?v=1777600623"},{"product_id":"halfway-point-degenerate-17-hoodie-faded-black","title":"Halfway Point: DEGENERATE '17 HOODIE - FADED BLACK","description":"\u003cp\u003eA heavyweight hoodie featuring collegiate Degenerate script across the chest and varsity '17 on the back. Washed black finish delivers an authentic, worn-in archival aesthetic—designed to feel like a vintage relic, not mass-produced merch. Premium construction built for durability and timeless style.\u003c\/p\u003e","brand":"Halfway Point","offers":[{"title":"S","offer_id":52193750581560,"sku":null,"price":350.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52193750614328,"sku":null,"price":350.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":52193750647096,"sku":null,"price":350.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52193750679864,"sku":null,"price":350.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":52193750712632,"sku":null,"price":350.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9182\/6488\/files\/IMG_9396.jpg?v=1777600626"},{"product_id":"halfway-point-girls-love-coca-ne-washed-gray","title":"Halfway Point Girls Love Coca*ne Washed Gray","description":"\u003cp\u003eHalfway Point Girls Love Coca*ne Washed Gray Crop Tee HALFWAY POINT's iconic graphic tee in washed gray with vintage distressing. Cracked white print reads \"Girls Love Coca*ne – Halfway Addicted\" on 100% cotton. Raw edges and collar distressing for that authentic worn-in look. Cropped, relaxed fit—layer it or wear it solo. Limited drop.\u003c\/p\u003e","brand":"Halfway Point","offers":[{"title":"S","offer_id":52193863401784,"sku":null,"price":250.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52193863434552,"sku":null,"price":250.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":52193863467320,"sku":null,"price":250.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52193863500088,"sku":null,"price":250.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":52193863532856,"sku":null,"price":250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9182\/6488\/files\/IMG_9286.jpg?v=1777600613"},{"product_id":"halfway-point-girls-love-coca-ne-limited-release","title":"Halfway Point Girls Love Coca*ne Limited Release","description":"\u003cp\u003eHalfway Point limited drop. \"Girls Love Coca*ne\" graphic tee—hand-distressed vintage-red typography on heavyweight 100% cotton. Front reads \"Girls Love Coca*ne – Halfway Addicted.\" Oversized back statement: \"Super Rich Kids With Nothing But Fake Friends.\" Relaxed boxy fit, ribbed crew neck, raw hem. White with faded red print. Collectible piece with distinct character from the distressing process.\u003c\/p\u003e","brand":"Halfway Point","offers":[{"title":"S","offer_id":52193880080696,"sku":null,"price":250.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":52193880113464,"sku":null,"price":250.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":52193880146232,"sku":null,"price":250.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52193880179000,"sku":null,"price":250.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":52193880211768,"sku":null,"price":250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9182\/6488\/files\/IMG_9279.jpg?v=1777600612"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/9182\/6488\/collections\/0austin_0austin-R7-029-13.jpg?v=1772672654","url":"https:\/\/gethesperia.com\/collections\/halfway-point.oembed","provider":"Hesperia","version":"1.0","type":"link"}